Roberto Fulcherberguer

CEO

1

Transition to a

relational

platform model

focused on

increasing the customer base,

LTV and

customer-centric

approach

Evolution of the

omnichannel model with the resumption of

expansion plan,

adding 100

stores, including the opening of the CB Experience

Marketplace ramp-up with over 100k, 34 million SKUs, CBT sellers, launch of Via Academy and

Via Ads

Open innovation investments in partnership with

Distrito.

Acceleration and

CVC programs

focusing on

logtech, retailtech,

martech and

adtech

Inclusion of

GMV, NPS

and ESG

targets for the

Bonus Panel

of all

employees

Launch of

digital installment

plans for

marketplace

partners, offer of online loans to

individuals,

acquisition of

Celer and credit

license approval

Progress in our ESG strategy, including the inclusion of the

shares in B3 key

sustainability index

ISE

A win-win-win relationship

  1. Better Marketplace experience: level of service: lower delivery costs, NPS and order traceability

Marketplace

  1. Lower working capital needs, with own inventory concentration in a single place
  1. Lower breakage/inventory shrinkage risk o Reduction in operating costs for sellers
  1. Scale gain: dilution in storage costs and delivery
  1. More agile delivery times

3

Consolidates

Unlocks

Fullcommerce

Important

More

and cross-selling

Via's entry into

value, from all

improvement in

competitiveness,

opportunities to

"multimarketplaces"

existing

the customer

increases LTV

attract new

fulfillment

logistics

journey experience

and reduces CAC

customers and

services

infrastructure

generate GMV

4

Sergio Leme

Chief Supply Chain Officer

5

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Via Varejo SA published this content on 12 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 January 2022 19:55:00 UTC.