Via S A : Presentation about the acquisition of the logtech CNT
January 12, 2022 at 02:56 pm
Share
Roberto Fulcherberguer
CEO
1
Transition to a
relational
platform model
focused on
increasing the customer base,
LTV and
customer-centric
approach
Evolution of the
omnichannel model with the resumption of
expansion plan,
adding 100
stores, including the opening of the CB Experience
Marketplace ramp-up with over 100k, 34 million SKUs, CBT sellers, launch of Via Academy and
Via Ads
Open innovation investments in partnership with
Distrito.
Acceleration and
CVC programs
focusing on
logtech, retailtech,
martech and
adtech
Inclusion of
GMV, NPS
and ESG
targets for the
Bonus Panel
of all
employees
Launch of
digital installment
plans for
marketplace
partners, offer of online loans to
individuals,
acquisition of
Celer and credit
license approval
Progress in our ESG strategy, including the inclusion of the
shares in B3 key
sustainability index
ISE
A win-win-win relationship
Better Marketplace experience: level of service: lower delivery costs, NPS and order traceability
Marketplace
Lower working capital needs, with own inventory concentration in a single place
Lower breakage/inventory shrinkage risk o Reduction in operating costs for sellers
Scale gain: dilution in storage costs and delivery
More agile delivery times
3
Consolidates
Unlocks
Fullcommerce
Important
More
and cross-selling
Via's entry into
value, from all
improvement in
competitiveness,
opportunities to
"multimarketplaces"
existing
the customer
increases LTV
attract new
fulfillment
logistics
journey experience
and reduces CAC
customers and
services
infrastructure
generate GMV
4
Sergio Leme
Chief Supply Chain Officer
5
This is an excerpt of the original content. To continue reading it, access the original document here.
Attachments
Original Link
Original Document
Permalink
Disclaimer
Via Varejo SA published this content on 12 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 January 2022 19:55:00 UTC.
Grupo Casas Bahia SA, formerly known as Via SA is a Brazil-based company engaged in multichannel retail of consumer electronics and furniture. The Company operates in the consumer electronics, home appliance, mobile phone and furniture retail segments through Casas Bahia and Ponto Frio banners, as well as through the e-commerce platforms: pontofrio.com, casasbahia.com and extra.com.br. The Company has over 1000 stores and is present in more than 20 Brazilian states. In addition, it owns Bartira, a furniture manufacturer, that makes furniture for bedrooms, kitchens and living rooms, among other things, which are sold exclusively at Casas Bahia and Pontofrio stores. The Company provides also financial services, such as consumer finance, through credits and co-branded credit cards.