- and holds its Brazilian Sales Convention in the days before Couromoda
For Grendene events such as Couromoda, and its own National
Sales Convention, are an opportunity to sense market behavior
and reaction, especially in response to its future ideas
under consideration, and get feedback from clients on product
popularity and acceptance. It is also a chance to get closer
to and strengthen relationships with clients, representatives
and the sales force.
• In Brazil, Grendene began 2012 at Fashion Rio
(Jan. 9-13), and continues with
• Worldwide, in January Grendene makes its
presence felt at Agenda in Long Beach (Jan. 5-06), Surf Expo
in Orlando (Jan. 12-14), Bread & Butter in Berlin (Jan.
18-20), Tranoi (Jan. 20-22) and Premiere Classe in Paris
(Jan. 21-24).
At Brazil's annual Couromoda International Footwear, Sports
and Leather Goods Trade Show, Grendene presents its 2012
Autumn-Winter collection, and renewed support for the
products it launched for Summer 2011-2012 - offering a
complete sample of the fashion, technology and design
developed by the company for both the Brazilian and
international markets. Grendene will be present with its
leading brands and licenses: Rider, Ipanema, Cartago, Guga,
Mormaii, Bad Boy, Grendha, Zaxy, Grendene Kids and Grendene
Baby.
Fashion Rio and São Paulo Fashion Week (SPFW) are launch-pads
for Melissa's
2012 Winter collection - continuing its long-lasting
partnerships with famous designers such as Jason Wu, Vivienne
Westwood and the Campana Brothers.
The Melissa and Ipanema brand continue to be official
sponsors of these events, in a strategy of increasing
identification of both brands with a leading position in
fashion and with opinion leaders.
Grendene's performance: In the first nine months of 2011 Grendene delivered net profit of R$ 183.9 million, generated cash flow of R$ 253 million from operations, and paid R$ 123 million in dividends to its stockholders.
Over the coming years Grendene aims to strengthen the
execution of its strategy, making tactical adjustments as
necessary depending on the economic context. The results
achieved are within Grendene's expectations, and with a
higher level of operational efficiency than in previous
years.
Farroupilha, Rio Grande do Sul, Brazil, January 16, 2012.
Francisco Olinto Velo Schmitt
Investor Relations Officer
ContactFrancisco Schmitt - Investor Relations Officer
Tel: +55-54 2109 9000 - Fax: +55-54 2109 9988
Email: dri@grendene.com.br / Website: http://ri.grendene.com.br
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