Globe Telecom, Inc. has created a new group to lead the company's adoption of artificial intelligence, as it consistently innovates to address Filipinos' daily pain points. Ernest Cu, Globe President and CEO, announced the establishment of Globe's AI Development and Enablement Group (AIDE), marking a significant stride towards leveraging Artificial Intelligence (AI) to enhance business operations, service delivery, and customer experience. AIDE, which will formally start as a group on June 1, 2024, will spearhead Globe's AI initiatives, focusing on strategic AI planning, development, business integration, and governance.

To lead the new group, Globe has named cybersecurity and data privacy expert Anton Bonifacio as its first Chief AI Officer (CAIO). Bonifacio, concurrently the company's Chief Information Security Officer, is behind some of Globe's innovations in data protection and cyber defense. Globe has already begun adopting AI into its business operations, leveraging the technology for efficiency and cost transformation.

AI is at various stages of implementation in internal processes such as credit and collection, financial reports, and procurement contracts. Globe has also started using AI for customer care and credit scoring.