Millenniata and Imation Corp. announced a strategic, marketing and co-branding agreement. Imation will co-brand and distribute Millenniata's DVD M-DISC(TM) and the newly developed Blu-ray(TM) M-DISC.

The M-DISC uses a proprietary process of engraving information into a patented inorganic rock-like layer, resistant to light, temperature and humidity, making it an ideal storage solution for valuable digital data such as photos, videos, music and business records. According to the agreement, Imation, whose optical portfolio includes the Imation(TM), Memorex(TM) and TDK Life on Record(TM) brands, will co-brand the Blu-ray and DVD M-DISCs, which will then be marketed and distributed through Imation's worldwide sales channels.