(Reuters) - U.S. video camera maker GoPro Inc (>> Gen-Probe Incorporated) shares could plunge to $25 from a recent $35 as its latest product launch underwhelms consumers and competition comes on strong, Barron's said in a report on Sunday.

Barron's said investors in GoPro are "skittish" about the company's ability to ward off competition from Apple Inc , which has upgraded the camera on its iPhone to produce more high resolution video.

Officials at GoPro were not immediately available for comment on Sunday afternoon. The company did not comment to Barron's on its report.

Although some analysts think Apple could be an acquirer of GoPro, Vertical Group, an independent research firm mentioned in the Barron's report, said Apple has "ample resources to build the product in-house."

Regarding Vertical's take on a potential Apple buyout of GoPro, Jon Lopez, Vertical's research head, said in the Barron's report: "I would ascribe zero percent chance."

(Reporting by Scott DiSavino; Editing by Chizu Nomiyama)

Stocks treated in this article : Apple Inc., Gen-Probe Incorporated, GoPro Inc