Manzoni: partnership agreement signed with ClioMakeUp

January 12, 2017 | 10:38 CET

Manzoni has enriched its digital network with a new, prestigious partnership: acquiring the advertising, as from January 1 2017, of

ClioMakeUp.com, the largest community in Italy devoted to beauty. ClioMakeUp started in 2008. Over the years it has grown into a structured digital eco-system, enhanced by a skilful use of the major social networks: YouTube, Facebook, Instagram, Snapchat, with numbers that make ClioMakeUp the main digital publisher in Italy devoted to beauty and the female world. Following its success on the YouTube channel which has changed the rules of beauty in Italy, 2013 saw the launch of cliomakeup.com, the key website for beauty fans, which today has 2.2 million unique users per month and 15 million page views every month (Source: Analytics ClioMakeUp, January 2017). Thanks to this partnership, Manzoni has increased its presence with its female target, reaching 9,000,000 women each month, increasing by 66% the proportion of women on its premium websites aimed at a female audience.

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