New Media Investment Group Inc Launches Co-Branded Content and Commerce Initiative with Houzz
January 10, 2018 at 06:50 am
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New Media Investment Group Inc. announced an alliance with Houzz, the biggest platform for home renovation and design, to provide the full, authentic Houzz content, shopping and pro-finder experience across all New Media local newspapers’ websites. This is the first time Houzz has partnered with any U.S. publisher to provide readers with a fully co-branded experience that includes the ability to purchase products directly from a co-branded website. The integration with Houzz is part of New Media’s strategy to create local home and real estate destination channels within its local newspapers’ websites. The collaboration, which launched in mid-November last year across the first 20 local newspapers’ websites, will bring Houzz’s inspirational home design content and robust shopping experience to New Media’s approximately 39 million readers each month. The full roll-out to all New Media local newspapers’ websites will be complete in early 2018. The Homes channels within each local newspaper website will also feature local real estate content, homes for sale and recent transaction information, and tools to help prospective buyers and sellers. For realtors and brokers, New Media offers a full suite of digital marketing tools through its small business services business, ThriveHive, as well as print and digital advertising opportunities.
Gannett Co., Inc. is a diversified media company. The Company operates through three segments: Domestic Gannett Media, Newsquest and Digital Marketing Solutions (DMS). Its Domestic Gannett Media segment comprises USA TODAY, daily and weekly content brands in approximately 220 local United States markets across 43 states and its community events business, USA TODAY NETWORK Ventures. Its core print offerings include home delivery offered on a subscription basis, single copy, and non-daily publications. Its Newsquest segment in the United Kingdom consists of over 220 digital news and media brands across its portfolio, including over 150 daily and weekly newspapers and over 70 magazines. Its DMS segment is dedicated to helping local businesses succeed through digital advertising and marketing solutions. The DMS segment, under the brand LocaliQ, is a cloud-based platform of fully-digital products that delivers customers and drives leads through technology and insights.