Recognizing that today's hard-coded retail front ends are already at the limits of complexity (1), Fujitsu's solutions on show at NRF24 emphasize the role of MACH technologies (microservices, API-first, cloud-native, headless) to keep up with changing shopper demands and keep cost down on making system changes.
On the Fujitsu booth, NRF visitors will see practical demonstrations of leveraging MACH to create a differentiated, end-to-end shopper experience that retains the flexibility to adapt to as-yet-unknown future needs. Fujitsu highlights three examples of how consumer demand and retailers' needs intersect: sustainability, personalized shopping, and frictionless shopping.
Sustainability: Visitors can see how AI, IoT, and big data analytics meet consumers' desires for more sustainable shopping by reducing energy usage, waste, water consumption and heat loss in stores and warehouses. Fujitsu also shows how to use blockchain technology to meet environmental and ethical compliance goals. Exhibition: Fujitsu IoT Operations Cockpit and others
Personalized shopping: Fujitsu demonstrates how to unify and personalize the shopping journey across online, store, and mobile to drive sales growth, profits, and customer loyalty. AI and advanced analytics are instrumental in Fujitsu's migration and transformation approach, optimizing shelf merchandising, pricing, and in-store customer service. Exhibition:
Frictionless retail: This section of Fujitsu's booth shows how to integrate technology that eliminates lines in retail stores and drastically reduce theft by using cameras, AI, and data analytics. Frictionless with Fujitsu speeds the checkout experience to deliver a fast, flexible, and efficient self-service checkout experience. Exhibition: Fujitsu merge & match and others
Fujitsu is a CERTIFIED GK Software Partner.
[1]Hard coding results in rigid and monolithic IT systems with front-end apps tightly coupled to core back-end systems. By hard coding business logic, workflows and validation rules into the front-end, rather than maintaining it centrally, it can be extremely difficult to configure or change without new code deployments. This also makes omni-channel retail harder to achieve, as it requires duplication of logic across each channel and makes integration and orchestration between systems more challenging.Fujitsu's Commitment to the
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About Fujitsu
Fujitsu's purpose is to make the world more sustainable by building trust in society through innovation. As the digital transformation partner of choice for customers in over 100 countries, our 124,000 employees work to resolve some of the greatest challenges facing humanity. Our range of services and solutions draw on five key technologies: Computing, Networks, AI, Data & Security, and Converging Technologies, which we bring together to deliver sustainability transformation.
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