Fossil Group, Inc. Announces the Appointment of Lisa Marie Pillette as Chief Marketing Officer
September 12, 2022 at 09:13 am
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Fossil Group, Inc. announced that Lisa Marie Pillette has joined the Company as Senior Vice President and Chief Marketing Officer. Lisa brings extensive marketing and brand expertise to Fossil from Lacoste, Ralph Lauren, and Levi Strauss. She most recently served as Chief Marketing Officer for direct-to-consumer brand Casper.
Her successful relaunch of the Casper brand earned her acclaim as a 2021 Brand Innovators "Top 100 Women in Brand Marketing" and 2021 CMO Award for " Creativity & Storytelling." In her role, Lisa will lead the Company's global marketing and center of excellence capabilities, including marketing strategy and innovation, CRM, creative and content operations, and go-to-market readiness. In addition to her professional work, Lisa is an active mentor and advisor. She serves on the boards of TRIPTK, a brand transformation group owned by Havas, and Best Pets, and she is also a member and mentor for Chief, a membership network focused on female executives, and for the New York Chapter of Women 50/50 on Boards.
Fossil Group, Inc. is a design, marketing and distribution company that specializes in consumer fashion accessories. The Companyâs principal offerings include a line of men's and women's fashion traditional watches, smartwatches, jewelry, handbags, small leather goods, belts and sunglasses. Its segments include Americas, Europe and Asia. The Americas is comprised of sales from its operations in the United States, Canada and Latin America. Europe segment is comprised of sales to customers based in European countries, the Middle East and Africa. Asia segment is comprised of sales to customers based in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea and Thailand. The Company's owned brands include FOSSIL, SKAGEN, MICHELE, RELIC and ZODIAC and licensed brands ARMANI EXCHANGE, DIESEL, DKNY, EMPORIO ARMANI, KATE SPADE NEW YORK, MICHAEL KORS, and TORY BURCH. Its products are distributed through wholesale, retail stores, commercial Website, and others.