Fossil Group Appoints Holly Briedis as Chief Digital Officer to Lead the Company's Digital Transformation
July 12, 2021 at 09:30 am
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Fossil Group, Inc. announced that as it continues to build on its transformation to a digital-first retailer, Holly Briedis has joined the company's executive leadership team as Executive Vice President, Chief Digital Officer. In this new role, Holly will be responsible for leading Fossil Group's digital initiatives. Holly brings more than 15 years of experience in digital marketing and retail to Fossil Group. In her previous role as a Partner at McKinsey & Company, she led the Omnichannel and Customer Experience practice for Retail in North America, advising global consumer companies on driving profitable growth. She brings a deep knowledge of customer-centered transformations, focusing on e-commerce and omnichannel growth, digital marketing, loyalty and CRM. In addition to her professional work, Holly is passionate about educational equity. She has served on the Board of Directors for both KIPP Miami and KIPP Texas Public Schools for the past six years. She was also a founding member of LaunchU, a Chicago-based educational nonprofit focused on improving college prospects and educational opportunities for underserved youth.
Fossil Group, Inc. is a design, marketing and distribution company that specializes in consumer fashion accessories. The Companyâs principal offerings include a line of men's and women's fashion traditional watches, smartwatches, jewelry, handbags, small leather goods, belts and sunglasses. Its segments include Americas, Europe and Asia. The Americas is comprised of sales from its operations in the United States, Canada and Latin America. Europe segment is comprised of sales to customers based in European countries, the Middle East and Africa. Asia segment is comprised of sales to customers based in Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea and Thailand. The Company's owned brands include FOSSIL, SKAGEN, MICHELE, RELIC and ZODIAC and licensed brands ARMANI EXCHANGE, DIESEL, DKNY, EMPORIO ARMANI, KATE SPADE NEW YORK, MICHAEL KORS, and TORY BURCH. Its products are distributed through wholesale, retail stores, commercial Website, and others.