More than 100,000 passengers in the first 6 months
During PLAY‘s first six months in operation, the airline flew 101,053 passengers on more than 1,000 flights. Considering the challenging environment with the pandemic and the performance of other start-up airlines in
In 2021, over 48% of our passengers were traveling from
Our flights to the
In 2022, PLAY will serve 24 destinations in
17,749 Passengers in December
In December, PLAY carried 17,749 passengers and the load factor was 53.2%, compared to 58.3% in November. A surge in COVID-19 cases, lockdowns, and stricter travel restrictions in most destinations served by PLAY caused hesitation amongst passengers to book their travel, especially last-minute Christmas and shopping trips in December which we would have seen in a non-pandemic year. PLAY is well prepared to weather the uncertainty associated with the pandemic with a solid financial position, and a strong cash balance.
On a very positive note, we have seen that consumer confidence has begun to return. We see strong future bookings building a clear trend as could be expected in a typical non-pandemic year. Our passengers are again booking trips with short notice with the confidence offered by PLAY‘s flexibility policy as well as booking their holidays next summer. This is an indicator that people are ready to travel again despite the current rise in the number of infections in
Great Reception after
On
“As we close a very eventful first year of operations, we are very encouraged and full of energy for the coming year. The business environment for all airlines has been challenging but we have been able to increase our market share and get PLAY into a very favorable market position to be able to enjoy the coming market growth, especially as we expand into the transatlantic market in the spring. We have been operating in a relatively small and defined market during our first six months and to be able to gain the trust of more than 100,000 people in a very challenging business environment should not be taken for granted and is a major achievement. We are very pleased to see that our strategy of offering the most competitive prices in the market and having a digital-first marketing and sales strategy is working brilliantly as we are seeing healthy bookings in our entry into the transatlantic market. We have already built a foundation of a truly great team of people within PLAY, a team that is very ambitious and professional with a very strong drive to succeed. 2021 was a year of many major milestones and victories for PLAY and I look forward to working with my colleagues on the PLAY team to meet new challenges and continue our success story in the coming year,” says Birgir Jónsson, CEO.
Attachment
- Traffic Report
December 2021
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© OMX, source