First Watch Restaurant Group, Inc. Plans Opens New System-Wide Restaurants 53-Week Fiscal Year Ending December 31, 2023
November 01, 2023 at 07:06 am
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First Watch Restaurant Group, Inc. expected total of 49-52 new system-wide restaurants, net of 1 company-owned restaurant closure (37 to 39 new company-owned restaurants and 13 to 14 new franchise-owned restaurants) for the 53-week fiscal year ended December 31, 2023.
First Watch Restaurant Group, Inc. is a daytime dining concept company. The Company is engaged in serving made-to-order breakfast, brunch and lunch using fresh ingredients. The Companyâs menu includes elevated executions of classic favorites along with its specialties, such as Quinoa Power Bowl, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and Million Dollar Bacon. The Company operates approximately 520 First Watch restaurants in 29 states. The Company uses a variety of marketing channels, including affiliate partnerships, social media interactions, digital marketing, direct mailers, public relations initiatives and local community sponsorships, email communications, promotions, and partnerships. It also owns the franchise-owned restaurant in Broken Arrow, Okla.