First Hydrogen Corp. announce its subsidiary, First Hydrogen Limited, has appointed Allan Rushforth as Chief Commercial Officer for its automotive division. Allan was the former Vice President of Global Sales & Performance at Nissan and Chief Operating Officer at Hyundai Motor Europe, Group Services Director at Volkswagen Group UK and Head of Retail Operations at Audi UK.

Allan has also held commercial leadership roles with Land Rover and BMW Korea, and was Managing Director at Lookers, Europe's fourth-largest automotive retailer, where he was responsible for a turnover of more than 5 bn. Mr. Rushforth's most recent role was European Managing Director for the Marque Group, an Australian private equity-backed collective of auto technology businesses, where he was responsible for leading the group in European markets. Alongside this role, he also supported the online electric vehicle marketplace, zeVie Cars, as Non-Executive Director.