Fastbase, Inc. launched their next generation Google Analytics 4 power-packed add-on. It includes novel webtracking mobile devices that identify individual devices and a ton of detail on them. The add-on combined with Fastbase Webleads 9.0 script is the most powerful way to determine the identification of web visitors across mobile and desktop devices.

Mobile search has completely overtaken desktop searches and it continues to rise. Sistrix analyzed billions of searches and discovered that 64% are carried out on mobile phones and only 35% on the desktop. Google's algorithms will eventually primarily use the mobile version of a site's content to rank pages from that site.

Fortunately for any companies tracking their web-site traffic for leads, the new generation Google Analytics 4 addon from Fastbase with WebLeads 9.0 will keep them in the loop. Whereas until recently it was only possible to identify visitors from the web, this addon can identify iOS and Android devices visiting websites. The devil is in the detail and there is no shortage of that: now it get extra clarity about the app being used during the visit, which screen, the operating system used and specific device detail.