As brand's global footprint continues to expand, partnership will bring Clean. Healthy. Hydration.™ to F45 Locations globally
BioSteel branding as well as BioSteel sports hydration drinks in various flavors will be featured in all F45 studios and at special events, including F45 Track events and new studio grand openings, as well as F45's digital and social channels. F45 members will also be able to sample and purchase a range of BioSteel sports drinks in-studio, where trainers will share the importance of hydration during workouts.
"Partnering with F45 allows us to introduce our brand and Clean. Healthy. Hydration.™ to health-conscious consumers who want to take their fitness to the next level," said
"Having worked in the fitness industry and specifically with athletes for almost 30 years, I know the importance of a premium hydration routine," said
"Our goal at F45 is to change people's lives with effective, fun and community-driven workouts that allow people to have fun and feel great, and we wanted to find a hydration partner who shared our commitment to providing high-quality fitness," said
Founded in 2009 by Celenza and business partner and NHL veteran
BioSteel products are available globally with select retail partners or direct to consumers online through www.biosteel.com. For more information about F45 workouts, please visit www.f45training.com.
About BioSteel
BioSteel is a North American beverage brand committed to delivering premium Clean. Healthy. Hydration™. to consumers and athletes across the globe. Each BioSteel sports drink is sugar-free and comes in an eco-friendly Tetra Pak filled with premium ingredients, natural flavors and essential nutrients needed to support physical activity. Perfect for everyone from health and environmentally conscious consumers to world class athletes, BioSteel hydration products are currently readily available across
About F45
F45 offers consumers functional 45-minute workouts that are effective, fun and community-driven. F45 utilizes proprietary technologies: a fitness programming algorithm and a technology-enabled delivery platform that leverages a rich content database of over 8,000 unique functional training movements across modalities to offer new workouts each day and provide a standardized experience across the Company's global footprint. For more information, please visit www.f45training.com.
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