Everysport Group AB (publ) announced the appointment of Carl Waldenor as its new Chief Commercial Officer (CCO) and member of the Group's management team. Carl has extensive experience as head of leading Swedish and international streaming services such as Discovery+ and TV4 Play, as well as the sports media site Fotbollskanalen. He commenced his new role on 13 May 2024. Carl Waldenor holds an MSc in Business Administration from Stockholm School of Economics and has more than a decade of experience in business development and marketing of well-known digital consumer products in the Nordic TV and streaming industry. Carl most recently worked at Warner Bros. Discovery (WBD), where he managed the Discovery+ streaming service in four countries and was part of the company's Nordic management team. He was also Head of Marketing in Sweden and responsible for WBD's Swedish digital business. Prior to that, he spent eight years at TV4, including as head of TV4 Play and Fotbollskanalen.
Waldenor also has many years of experience working with sports in a commercial and digital context, including Allsvenskan in soccer, the SHL in ice hockey, the Tokyo and Beijing Olympics and the PGA Tour in golf.