Esautomotion S p A : CHINA AT THE CIIF IN SHANGAI TO CONFIRM THE STRONG GROWTH

ESAUTOMOTION CHINA AT THE CIIF IN SHANGAI TO CONFIRM THE STRONG GROWTH

Esautomotion China will participate in the CIIF (China International Industry Fair) which will be held in Shanghai from 19 to 23 September at the NECC National Exhibition and Convention Center. Founded in 1999, CIIF is held annually in two locations, Shenzhen and Shanghai. the CIIF in Shanghai is one of the most internationally important Chinese fairs, attracting thousands of exhibitors and visitors from all over the world every year. With a total exhibition area of as much as 500,000 square meters, CIIF covers a wide range of industrial sectors including metalworking and metallurgy, industrial automation and digital manufacturing. environmental technology, energy and transport. The peculiarity of the CIIF in Shanghai is that it is made up of nine specialized trade fair events that take place simultaneously under the same roof, including the Shanghai Industry Automation Show (IAS), the Metalworking and CNC Machine Tool Show (MWCS) and the Robotics Show ( RS). "The CIIF in Shanghai is, together with that of Shenzhen, the most important Chinese trade fair event for our sector" - declares Paolo Borrelli, director of Esautomotion China - "All the local OEMs producing processing machines and accessories will be present of sheet metal, as well as some Europeans. This is the perfect stage to present the new ViS-800 CNC series in full, with its renewed 3D HMI and the range of GlassOnly Full-Touch screens, of which the new 32″ screen available on the model ViS-890".

Esautomotion China grows "double digit" despite the difficult context.

"After years of uninterrupted growth, the Chinese economy is experiencing a moment of contraction, also as a consequence of the harsh impact of the pandemic crisis. Despite a scenario that is not exactly positive, Esautomotion China increased its turnover by 30% in 2022 while the closing forecast for 2023 is a further increase of 28-29%" - adds Paolo Borrelli - "These excellent results confirm the quality of our commercial strategy, based on two fundamental assets: "Designed in Italy since 1962" and "Manufactured in China". In a market crowded with local producers who make competitive prices their fundamental weapon and with customers who are skeptical towards Western products, we have instead focused on the credibility and reputation of our company and on the quality of the product and after-sales service. We provide customers with unique technological know-how, gained in over 60 years of activity at an international level. Alongside this, unlike other Western manufacturers present in China, we guarantee the absolute timeliness of our Customer Service, which is based in Shanghai, not thousands of kilometers away, and perfect understanding, including linguistic, of the needs of Chinese customers. Last but not least, we can guarantee an advantageous quality/price ratio by being the only major European CNC brand to produce in China. These are arguments that are making an impact on customers, who are increasingly sensitive to quality aspects as long as they are guaranteed by serious and reliable companies like Esautomotion".

Esautomotion China stand coordinates: Hall 3 - Stand C116.