Eniro AB has established a Nordic sales organization. The new structure facilitates common ways of working which is a prerequisite for fast and efficient product development and part of an improved customer offering. The Swedish, Norwegian and Danish sales units merge to form a Nordic sales organization with local divisions in each country. The business area also includes a new Advanced Sales Unit, specialized in key account sales and sales via media agencies and media brokers. A new unit, Business Support, is introduced as a common support function for product development and sales to optimize processes and to further strengthen customer value. The reorganization results in a cost reduction of approximately SEK 65 million on an annual basis and is expected to be fully implemented before the end of the year.

The new unit will be headed by Nils Carlsson. He is former CEO of Eniro Sweden.