ENENSYS Technologies S A : Partnership between AD Digital and ENENSYS Technologies promises to support broadcasters…

São Paulo, Brazil - June 12, 2024 - AD Digital and ENENSYS Technologies announced this week a strategic partnership to bring advanced integration solutions to Media and Entertainment companies in the ATSC 3.0 standard, focused on the NextGen TV network. This collaboration aims to support the transition to TV 3.0, which is expected to begin to be implemented in the country in 2025.

The Brazilian market is about to undergo a significant transformation. TV 3.0, based on the ATSC 3.0 standard, promises to revolutionize the viewer experience by providing superior picture and sound quality, as well as interactive and customizable features. This new era of broadcasting supports 4K resolutions, HDR, immersive sound, as well as functionality such as advanced emergency alerts and targeted ad insertion, providing a richer and more engaging experience for audiences. The specific technical project is in the testing phase, led by the SBTVD forum, which is soon expected to present the final standards to the industry as a whole.

Through its new partnership, AD Digital aims to bring technologies and services that can directly support this new phase of the industry by teaming up with ENENSYS, which has extensive experience in virtualized and innovative products, to offer a hybrid ATSC 3.0 platform for NextGen TV that includes MediaCast ATSC (Data delivery servers) and SmartGate ATSC (transmission gateway), It also has a wide catalog of modulators, transmitters and switches/changeovers.

"We know that TV 3.0 is a subject of great debate within the entire market and the complete vision of what this change will be is still being technically defined. For this reason, I am sure that our partnership with ENENSYS is already a first step within this great goal we have, which is to support this moment in the market", comments Leonardo Teixeira, Director of Technology and Services at AD Digital. "We are excited to offer solutions that can not only meet the technical needs of our customers, but also elevate the viewer experience to new heights."

"We are proud to count AD Digital as one of our trusted partners. We are confident that their knowledge of the Brazilian market, combined with our experience in delivering ATSC 3.0, will pave the way for great successes for TV 3.0," says Bruno TARIANT, VP of Sales for the Americas at ENENSYS. "We have been an active contributor in setting the standard, and our SmartGate ATSC was the first ATSC gateway available on the market. This has allowed us to follow the success of both South Korean and U.S. broadcasters, who have had ATSC 3.0 services on the air for several years. We look forward to the launch of the TV 3.0 project and wish many future successes with AD Digital."

In addition, the alliance between the companies brings Quality of Service (QoS) and Quality of Experience (QoE) monitoring tools to AD Digital's portfolio with TestTree's StreamProbe and EdgeProbe. These tools ensure that broadcasters can monitor and maintain the high quality of the content being streamed by detecting and fixing issues in real-time, such as black screens, video freezing, and audio silences. ENENSYS also has renowned expertise in SFN delivery, and its solutions enable broadcasters to deploy and maintain their networks efficiently. In this way, ensuring that the end-user experience is flawless.

"The partnership with ENENSYS comes to enrich our catalog and allow us to build a more robust solution to support our customers in the arrival of TV 3.0. We are following the movements and reinforcing our commitment to seek technologies within the standards approved by the SBTVD Forum that exceed the expectations of quality and interactivity of the audience", adds Hugo Nascimento, CTO of AD Digital. "The goal of our team as a whole is to ensure robust and flexible delivery, ensuring that our customers are at the forefront of technological evolution."

Through this partnership, AD Digital and ENENSYS reaffirm their commitment to the market to deliver state-of-the-art technologies and high-level services. Together, the companies are ready to help clients exploit the opportunities offered by TV3.0 and achieve their business goals in an ever-evolving digital environment.

About AD Digital

Founded in 1994, AD Digital is a leading company in the Media and Entertainment market, specializing in the creation of digital solutions and managed services to drive digital transformation in the industry. With this experience, AD Digital has a proven track record of co-creating innovative and customized solutions for its clients, helping them successfully navigate the digital age. Learn more at https://ad-digitaltecnologia.com.br

About ENENSYS Technologies

For nearly 20 years, the ENENSYS Technologies Group has been accompanying its international customers in the evolution of uses and technologies. ENENSYS offers highly innovative solutions for efficient content distribution in several ecosystems: Targeted Advertising, Streaming, Terrestrial Broadcasting, Satellite Communications and Critical Communications. With approximately €60M invested in R&D over the past 10 years, the Group has a reputation for excellence in video stream optimization, security, and monetization solutions. The solutions are marketed through two brands - ENENSYS and TestTree - and reach over 1.2 billion viewers worldwide. The Group achieved a turnover of 12.1 M€ in 2023, more than 80% of which was generated internationally. For more information: www.enensys.com

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