Emaar Properties PJSC announced the launch of 'Boulevard Point,' in Downtown Dubai, the company's development. Boulevard Point is set to become a referral point in real estate, architecture, and luxury living in the most coveted community. Featuring 297 residences across 63 storeys, it will encompass of one- to three-bedroom residences set to launch to discerning investors on January 25, 2014.

Located above The Dubai Mall extension, 'Boulevard Point' will offer direct access to The Dubai Mall through a dedicated bridge link, and stunning views of The Old Town and Souk Al Bahar. Select apartments will also open to views of Burj Khalifa and The Dubai Fountain. Residents can also take advantage of the world-class retail, food and beverage, and leisure options available to them along Mohammed Bin Rashid Boulevard and within The Dubai Mall.