Electric Guitar PLC announced that David Eldridge stepping down as a non-executive director, to allow him more time to spend on his other business interests and, having successfully completed the 3radical reverse takeover, to handover to the new management team. David remains as an adviser to the Company and a long-term shareholder, having invested in the Company's recent fundraising. David has led 3radical since its formation some 10 years ago, building it into one of the world's most established providers of gamification solutions, harnessing the latest game technology and intelligence to help companies build first-party databases and understand their audiences better.

With offices and clients in the UK, APAC and the US, David has been instrumental in establishing global foundations for the future growth of the business. Having achieved this, he approached Electric Guitar last year to benefit from its experienced commercial leadership team to drive the business forward and their vision to become a leader in the first-party data solutions space through their buy and build strategy, coupled with their sales and marketing expertise.