Dun & Bradstreet announced it is collaborating with Google Cloud on generative artificial intelligence (gen AI) initiatives to drive innovation across multiple applications. This collaboration marks a significant step forward in the companies? 10-year strategic agreement announced in early 2022.

Dun & Bradstreet will use Google Cloud?s gen AI platform, Vertex AI, as one of the technologies available for customer innovation powered by D&B.AI Labs. Launched in June 2023, D&B.AI Labs is a transformative hub for organizations to pursue co-development of groundbreaking solutions tailored to specific business needs, while exploring the power of Dun & Bradstreet?s proprietary data and analytics, and the company?s ongoing application of gen AI and Large Language Models (LLMs), among other technologies. In addition to the work with D&B.AI Labs, Google Cloud?s gen AI will also power Dun & Bradstreet?s new AI Virtual Agent designed for use in certain of its data-driven software solutions for small businesses and other customers.

The chatbot, due to launch by year end, is being designed to guide entrepreneurs through the steps to establish a new business, and to deliver tailored recommendations for needed services to launch and manage their business, such as registering for a free Dun & Bradstreet D-U-N-S® Number, a unique nine-digit digital identifier used to maintain up-to-date and timely information on over a half billion private and public businesses globally in the Dun & Bradstreet Data Cloud. Also, beginning August 31, all new Google Play Console organization developer accounts must provide a valid D-U-N-S Number before submitting apps, further supporting Play's aims to bring more transparency to users.