Duck Creek Technologies has appointed Bindu Crandall as chief marketing officer (CMO). As CMO, Crandall is responsible for overseeing the company?s strategic marketing and branding efforts driving the company?s global expansion and leadership as a provider of P&C insurance software and services. With more than 20 years of experience at enterprise technology companies, Crandall brings deep expertise in branding, demand generation, thought leadership, and content strategy to her role, backed by a proven track record of successfully launching brands and products through revenue-driven marketing and sales strategies.

Prior to joining Duck Creek, she was the CMO of Navisite. Earlier in her career, she was the Senior Vice President of Marketing at Optima Healthcare Solutions and held senior marketing, product marketing, and strategy roles at companies including Internap, McKesson, and Scientific Atlanta (now Cisco).