DS Smith, has joined forces with Vig Pak LLC to introduce Brrr Box, a patented, 100% recyclable, biodegradable cooler that incorporates some of the most modern technologies available in corrugated cardboard packaging. Named “The Official Cooler of Planet Earth,” Brrr Box uses DS Smith’s proprietary Greencoat corrugated moisture-resistant and FDA food contact-safe material to coat its sustainable alternative to Styrofoam. Unlike typical plastic foam coolers, Greencoat is biodegradable, made of sustainable and renewable fiber that reduces waste to landfills and carbon. For retailers looking to provide an eco-friendly alternative to Styrofoam, Brrr Box offers many benefits, including: 100% recyclable and biodegradable. Ships and merchandises flat. Accepts high-impact graphic printing. Reduces freight, warehousing and merchandising space. Compatible with corporate green initiatives and reduces carbon footprint. Opens and closes with one hand and assembles in about 5 seconds. Cooler holds a dozen 12-ounce beverages and 10 pounds of ice. Can keep contents cold for up to 8 hours. Made in the United States. DS Smith’s purpose is to ‘Redefine Packaging for a Changing World’, and as part of its recently launched “Now and Next Sustainability Strategy” and commitment to a circular economy, by 2030 the company will use packaging and recycling to replace problem plastics, reduce customer carbon and eliminate consumer packaging waste.