Domo announced that American retailer O'Reilly Auto Parts has signed a five-year renewal agreement and is expanding its current Domo relationship beyond store operations and loss prevention to unlock data value across its entire organization. Founded in 1957, O'Reilly Auto Parts operates more than 5,800 stores across 47 states, and provides automotive aftermarket parts, tools, supplies, equipment, and accessories that serve both the professional service providers and do-it-yourself customers. In 2019, O'Reilly tapped Domo to support the demand for data to optimize store operations and loss prevention.

With this new five-year enterprise license agreement, O'Reilly plans to expand its use of Domo to meet the growing demand for data among decision makers in additional functions such as human resources, inventory control, marketing and merchandising. O'Reilly has used Domo to deliver data experiences that support the way its team operates – from mobile-first interactive dashboards that help answer business questions to custom low-code data apps that drive specific actions right where work gets done. Although enterprise data volumes continue to grow and many companies have made massive investments in their data infrastructure, most organizations are only leveraging data effectively in 30% of their business.