Digimarc Corporation unveiled its new Digimarc Barcode for Thermal Labels. Retail thermal labels with Digimarc Barcode scan even when ripped, creased, smudged or damaged, making checkout faster and easier for both customers and cashiers. Digimarc Barcode for Thermal Labels additionally encode GS1 Application Identifiers (AIs) for fresh foods, allowing retailers to dynamically adjust pricing on soon-to-be-expired fresh foods or sell items at a discount, instead of discarding them as shrink. Digimarc delivers a complete solution in conjunction with leading retail scale and POS (Point-of-Sale) scanning manufacturers. Together, these firms account for more than 80% of thermal labels printed in the retail perimeter departments. Digimarc Barcode for Thermal Labels can be reliably and efficiently scanned at the front of the store by Digimarc-capable models of POS scanners from leading manufacturers, including Datalogic, Honeywell, NCR and Zebra.