Detsky mir is Russia's leading distributor of children's clothing, accessories and goods. The products are sold under the Detsky Mir and ELC brands. Net sales break down by activity as follows:
- in-store distribution (88.7%);
- online distribution (11.2%): activity ensured via the Detmir.ru and Elc-russia.ru websites ;
- other (0.1%).
At the end of 2019, the group had a network of 842 stores broken down by brand between Detsky Mir (766), ELC & ABC (62), Zoozavr (10) and Detmir.ru (4).
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