Sanoma Media, Telegraaf Media Groep, and de Persgroep Signs an Agreement to Use Cxense DMP for Their Joint Data Alliance Initiative NLProfiel
December 10, 2018 at 02:30 am
Share
Cxense ASA announced that three Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep have signed an agreement to use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60% of the Dutch population and run an average of 3.5 billion page views per month. The publishers established NLProfiel in order to meet advertisers' needs for standardized, high-value audience segments from trusted media sources. Cxense DMP will serve as the common data management platform for all publishers in the NLProfiel alliance. The solution will be used to aggregate audience data, create standardized and bespoke segments, and make them available for programmatic and direct advertising campaigns. Other Dutch publishers can join the alliance. NLProfiel's goal is to offer marketers the segments they need to successfully run campaigns with the premium quality of local media companies.
Cxense ASA is a Norway-based company engaged in software development. It develops Cxense Extraordinary Insight Engine (EIE), a software as a service (SaaS) suite for online content management, designed for media houses, publishers, advertising agencies and other corporate clients. Additionally, the Company provides cloud-based standalone solutions which can also complement the EIE: Cxense Advertising, a solution enabling targeted digital advertising; Cxense Analytics, which offers real-time monitoring of audience and website analytics; Cxense Content, providing personalized content recommendations; Cxense DMP, which enables publishers to aggregate, segment and auction user data to engage and monetize the audience; and Xsense Search, providing personalized search results and suggestions based on history, context and similar searches. The Company operates in Denmark, Sweden, the United Kingdom, Japan, Argentina, Brazil, and the United States.