Crocs : First Quarter 2024 Investor Presentation

Q1 2024

Investor

Presentation

Forward Looking Statement

This document includes estimates, projections, and statements relating to our business plans, commitments, objectives, and expected operating results that are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.

These statements include, but are not limited to, statements regarding potential impacts to our business related to cost inflation, our financial condition, brand and liquidity outlook, and expectations regarding our future financial results, share repurchases, our strategy, plans, objectives, expectations (financial or otherwise) and intentions, future financial results and growth potential, statements regarding second quarter and full year 2024 financial outlook and future profitability, cash flows, and brand strength, anticipated product portfolio and our ability to deliver sustained, highly profitable growth and create significant shareholder value. These statements involve known and unknown risks, uncertainties, and other factors, which may cause our actual results, performance, or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: cost inflation; current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading "Risk Factors" and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks only as of May 7, 2024 . We do not undertake any obligation to update publicly any forward-looking statements, whether as a result of the receipt of new information, future events, or otherwise, except as required by applicable law.

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Contents

• Company Highlights
• Financial Review
• Appendix

Company Highlights

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Q1 2024 HIGHLIGHTS

Q1 2024 Highlights

• Revenues of $939M, +7%(1)
• • Crocs Brand revenues of $744M, +16%(1)
  • • North America revenues +9%(1)
    • International revenues +24%(1)
    • DTC +19%(1) and WHL +14%(1)
  • HEYDUDE Brand revenues of $195M, (17)%
  • • DTC (11)% and WHL (20)%
• Adjusted operating margin of 27.1%(2), (80) bps YoY
• Adjusted diluted EPS +16% to $3.02 per share(2)

1. Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix.

2.	See reconciliation to GAAP equivalents in Appendix.	5

Q1 2024 HIGHLIGHTS

Diversified Sources of Growth(1)

BUSINESS OF SHARE

HEYDUDE 23%

Brand

Crocs 77%

WHL 52%

International 42%

Geography(2)

North America 58%

DTC

Channel 48%

1.	Trailing Twelve Month ratio	6
2.	Crocs Brand only

Q1 2024 HIGHLIGHTS

Driving Durable & Consistent Growth

#1	#2	#3
Tier 1 Market	Attract New
Ignite Our Icons
Share Gains	Consumers

through driving awareness	through strategic	through methodically
and global relevance for	investment behind talent,	diversifying our product
new and existing	marketing, digital and retail	range and usage
customers		occasions

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Q1 2024 HIGHLIGHTS

Crocs Brand Highlights

Q1 2024 Revenues

$744M

+16%(1) exceeding high-end of

guidance +6% to +8%

#7 footwear brand in "Piper

Sandler, Taking Stock With Teens" survey, more than 4 years of being a top-10 brand

Double-digit growth in our direct Western Europe markets and triple- digit growth in China and Australia

1. Revenue growth on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix.

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Q1 2024 HIGHLIGHTS

Crocs Brand | Our Product Franchises

Crocs x Hello Kitty

Classic Clog - Glitter

Mega Crush Sandal

Echo Franchise - Storm

Crocs x Simone Rocha

Getaway Franchise - Strappy

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Q1 2024 HIGHLIGHTS

Global Market Highlights

Crocs brand continues to resonate globally, with international growing +24%(1)

Australia & China grew triple-digits(1)

Double-digit growth in direct Western European markets led by the U.K., France and Germany(1)

Tier 1 Markets: China, India, Japan, South

Korea, the U.S., and Western Europe.

1. Crocs Brand Revenue growth year over year, on a constant currency basis, which is a Non-GAAP Financial Measure. See further details in Appendix.

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