Creston plc : Creston co-locates in Soho

Press Release

09 January 2013

Creston co-locates London-based agencies and headquarters in Soho

Creston plc, the Insight and Communications Group, is co-locating its London-based agencies: creative influence agency TMW, PR and social media group, Nelson Bostock, market research group, ICM and its own headquarters, into 10 Great Pulteney Street, London, W1F.
Comprising 45,000 square feet and spanning six floors, Creston will occupy the whole property which is located in the heart of London's Soho. TMW will be the first of the agencies to re-locate to Soho in May and it is intended that the building will be fully occupied by the Group by October 2013.
The co-location of Creston's London-based agencies marks the final stage of the Group's long-term co-location strategy which has seen its three US agencies co-locate in New York, its South West agencies co-locate in Bristol and its UK-based Health companies move to one premises in Richmond, Surrey.
While each agency will retain its own dedicated space and identity within the one building, the co-location will enable Creston's London-based agencies to work more closely together, creating a shared environment where its 'innovation through collaboration' and 'Better Together' approach can thrive.
In particular, the move will facilitate even closer co-operative working between the Group's PR and digital marketing agencies, to meet the increasing demand from clients for a 'one- stop' full-service offer. Additionally, by co-locating market research specialist ICM with its other marketing services businesses, the Group intends to continue to build on the concept of 'Insight inside' bringing the deep sector and consumer knowledge from its Insight division into its Communications agencies to gain unique consumer perspectives.
Don Elgie, Group Chief Executive of Creston plc commented: "The move to Great Pulteney Street will create an environment where collaborative creativity can flourish, really bringing our Better Together approach to life. We have already seen tangible benefits from co- location across the Group in New York, Richmond and Bristol and with London marking the
final stage of our co-location strategy, I am excited by the synergy opportunities the Group is
now perfectly positioned to exploit."
Creston was advised on the move by Edward Charles & Partners.

For further information please contact:

Sophie Morton, Communications Manager, Creston [phone]

About Creston plc

Creston plc (LSE: CRE) is a marketing services company focused on insight-led communications. The Group delivers a range of marketing services, including advertising, brand consultancy, CRM, digital and direct marketing, health communications, local marketing, market research, PR and social media marketing to a broad spectrum of blue- chip global clients. Our insight companies give us a real edge, providing the analytic intelligence to enable us to truly understand, influence and inspire consumers and it's that insight-led intelligence that drives our creativity. www.creston.com