Creema : Financial results briefing material for the 4Q, FY21

Creema : Financial results briefing material for the 4Q, FY21

Creema Ltd.

Equities

4017

JP3269770008

Department Stores

Company Profile

Latest news about Creema Ltd.

Chart Creema Ltd.

Income Statement Evolution

Quarterly earnings - Rate of surprise

Sector Internet & Mail Order Department Stores

May 06, 2021 at 02:57 pm

F i n a n c i a l r e s u l t s f o r t h e 4 Q , F Y 2 1

C R E E M A L T D . （ T S E M o t h e r s : 4 0 1 7 ） A p r i l 1 4 t h , 2 0 2 1

C o m p a n y P r o f i l e

M I S S I O N	V I S I O N
B r i n g e n e r g y t o p e o p l e a n d	A n e w b i g c o n g l o m e r a t e
t h e w o r l d b y a c c o m p l i s h i n g	l e a d i n g t h e 2 1 s t c e n t u r y
o u r w o r k w i t h l o v e

C o r p o r a t e S t a t e m e n t

L e t 's c r e a t e a h u g e r o u n d e r a !

Business structure and Creema economic zone

With Japan's largest handmade marketplace "Creema" as the main axis, we are expanding our business into various service areas that support the activities of creators, and we are striving to expand the Creema economic zone where all services are dynamically linked.

Creator empowerment business

Marketplace service （Japan / Taiwan / Hong Kong）

Our Planning, development, management

Registered creators 210 thousand people

−	Registered works	11 million items
−	App downloads	11 million DL
−	GMV	15.4 billion / Year

	(Work listing）
Creators		（Purchase）	Users
Sales
（Sellers）	Payment	（Buyers）

Transaction

fees

- Platform services
Advertising for creators (Internal advertising)
Advertising for companies

and local governments (External advertising)

Membership services

（Daily transfer service, etc.）

	③ Events・Store services		④ New service group

•	Events	•	Crowdfunding service
	− HandMade In Japan Fes'		− Creema SPRINGS
	（Tokyo Big Sight）etc.	•	Fulfillment service
•	Stores
•	Other new services in preparation, etc.
	− Creema Store（Shinjuku、Sapporo）

PAGE 4

Marketplace service（Japan / Taiwan / Hong Kong）

At "Creema," which acts as the core of the Creema economic zone, 11 million works produced by 210 thousand creators are listed. The GMV of FY 21 has exceeded 15.4 billion yen, establishing a position as one of the largest global handmade marketplaces in Japan and Asia.

PAGE 5

[Ref.] Various work categories that are handled by Creema

At "Creema", you can purchase original works of various genres, from fashion items, interior art, and food. In FY21, we will start handling agricultural products as well.

PAGE 6

②Platform services

Utilizing the "Creema" user base, communicability, and platform, we provide such platform services as advertising for creators (Internal advertising) that allows them to publicize their work and advertising for companies and local governments (External advertising). This way we promote multi-layering of business.

Advertising for creators

(Internal advertising)

Advertising for companies and local governments

(External advertising)

An advertising service that allows creators to place advertisements on "Creema" and post their own works on our website and app.

Corporate PR service

We have developed a diverse advertising menu, such as advertorials that introduce attractive products and services of client companies as "reading material" and collaborative projects in which creators create products of client companies.

Regional revitalization

Utilizing the user and platform infrastructure of "Creema", such as DX support for the traditional craft industry, local products PR, and production of promotional events to showcase the attractiveness of local cities, we are developing PR services in the area of regional revitalization.

PAGE 7

③Events, Stores, Services (1/2) - Events

Various handmade craft events are held all over Japan, including "Hand Made In Japan Fes' (Tokyo Big Sight)", one of the largest festivals of creators in Japan, which mobilizes 50,000 visitors per event.

HandMade

In Japan Fes'

Creema

Craft Party

Marunouchi Street

Market

Held at Tokyo Big Sight, since 2013.
Established a position as one of the largest festivals for creators in Japan.
- Exhibitors：about 3,000 people
- Visitors : about 50,000 people
Held at INTEX Osaka, since 2014.
Established a position as one of the largest craft events in western Japan.
- Exhibitors：about 1,500 people
- Visitors： about 13,000 people
The craft market "Marunouchi Street Market by Creema" is regularly held on Marunouchi Nakadori.

Note) The number of exhibitors and visitors for each event is the result of the most recently held event. In 2020, it was not held due to the influence of COVID-19.

PAGE 8

[Ref.] Photos and sceneries from HandMade In Japan Fes'

PAGE 9

Events, Stores, Services (1/2) - Stores

The editorial shops "Creema Store", which sell the works of creators registered in "Creema", are open in Shinjuku and Sapporo.

Creema Store（LUMINE Shinjuku 2）		Creema Store（Sapporo Stellar Place）

PAGE 10

New service group（1/2）- Crowdfunding service

We develop various new services that respond to the challenges and thoughts of creators. In June 2020, we launched "Creema SPRINGS", a crowdfunding service that allows creators to raise funds for projects they want to realize.

PAGE 11

New service group（2/2）

In addition to the crowdfunding and fulfillment services that started in FY21, the policy is to gradually add new services after FY22 in order to promote the construction of the Creema economic zone while increasing the value provided to creators and users.

FY21 releases		After FY22

Crowdfunding	Fulfillment	Introduction of new services

Utilizing the huge membership base of "Creema" who support the activities of creators, we operate a platform where creators can raise funds.

We offer additional services from photography to shipping, providing an environment where creators can concentrate on their creative activities.

Currently we are developing and examining various new services which are compatible with "Creema", under the theme of empowerment of creators.

PAGE 12

F Y 2 1 C o m p a n y - w i d e r e s u l t s

Executive summary

Various measures to capture the needs for "nest-dweller consumption" due to the spread of the novel coronavirus infection have been successful, and the GMV of marketplace service has expanded to 15.4 billion yen, which is 171% of the previous year (4Q YoY: 157%). Sales were 1.5 billion yen (4Q YoY: 156%), 173% of the previous fiscal year.
Advertising for creators, companies, and local governments (External advertising) also grew significantly, and platform service sales also expanded to 430 million yen, 149% of the previous year (4Q YoY: 155%).
On the other hand, due to the spread of the above infectious disease, the annual events could not be held even once, through FY21, and 3 out of 5 stores were closed. As a result, event & store services sales landed at 85 million yen, 25% of the previous year's level (4Q YoY: 17%).
As a result, company-wide sales expanded to 2 billion yen, 136% of the previous year (4Q YoY: 120%).
Also, in order to achieve medium- to long-term growth, in addition to broadcasting TV commercials in 4Q, large-scale development of multiple services was carried out. As a result, SG & A expenses for the full year will be 1.8 billion yen, which is 135% of the previous year (4Q YoY: 181%).
As a result, consolidated operating income expanded to 226 million yen, 464% of the previous year. As disclosed in the "Notice
Concerning Revision of Earnings Forecast" in March 2021, sales, operating income, and ordinary income all exceeded the initially announced forecasts.
- Sales revenue：106%、Operating profit：139%、Ordinary profit：142%
On the other hand, a loss on the cancellation of treasury stock acquisition rights of approximately 54 million yen was incurred. Due to this extraordinary loss, net income was lower than initially announced.
- Net income：90%

PAGE 14

[Company-wide] 4Q and full-year results

4Q sales landed at 539 million yen, 120% of the same period of the previous year, but as a result of large-scale investment, profits were △ 98 million yen. For the full year, the marketplace drove sales of 2 billion yen, 136% of the previous year, and profit of 226 million yen, 464% of the previous year (Operating profit margin 11%).

Consolidated Income Statement

			４Q				Full Year
Unit: million yen
Results	YoY	QoQ		Results			YoY


		157％	114％				171％
[Ref.] GMV	3,956		15,419
			120％	111％				136％

Sales	539		2,062
			5％	108％				5％

Sales Cost	1		5
			131％	111％				146％

Gross profit	537		2,057
			181％	155％				135％

SG&A	635		1,831
	▲98		－	－				464％

Operating profit		226
	▲102		－	－				446％

Ordinary Profit		204
	▲70		－	－	178	+206

Net income

Topics

Full-yearsales grew 136% YoY, as offline services (events & stores) shrank significantly, but online services (marketplaces & platforms) expanded greatly.
Gross profit was 146% YoY, as the online domain, which has a high gross profit margin, drove growth.
Full-yearSG & A expenses increased 135% YoY due to TV commercials and large-scale development investment.
Full-yearoperating income increased to 464% YoY due to
sales / gross profit growth exceeding investment amount。

PAGE 15

[Company-wide] Trends in consolidated sales

Sales in 4Q landed at 539 million yen, the highest in FY21. For the full year, it landed at 2 billion yen, which is 136% of the previous year.

Sales trends

Quarter			Full Year

Unit: million yen	YoY：120%	YoY：136%

2,062

	523	514	539

	485
	448
				1,517
	386
365
				1,150
	317

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q	FY19	FY20	FY21
FY20				FY21

Events & stores services YoY fell to 17% (▲ 97 million yen) due to no large-scale events and the halving of the number of stores, but growth was 120%.

PAGE 16

[Company-wide] Changes in consolidated SG & A expenses

In the 4Q of FY21, we made a large investment in TV commercials and system development for further growth and strengthening of competitiveness in the medium to long term.

SG & A expenses

					Quarter									Full Year

							YoY：181%								YoY：135%
	：Other

	：Promotion expenses
				Increased system development outsourcing

	：Personnel expenses				costs (Improvement of Creema and Creema

						SPRINGS, etc.)		263							869




											525
															679
					201		201			TVCM

				168	202			broadcast
173	175					249
161												522
				96		640	322

				79	96	81
90	84	67

73	84	93	103	101	103	110	122		249	355	439



	1Q	2Q	3Q	4Q		1Q	2Q	3Q	4Q				FY19	FY20	FY21
	FY20					FY21

PAGE 17

[Company-wide] Changes in consolidated operating income

Although FY21 posted a deficit in 4Q due to strategic investments such as system development and commercial broadcasting, the business has grown significantly for the full year, and FY21 full-year operating income expanded to 226 million yen, 464% of the previous year. Operating profit margin also improved from 3% to 11%.

Trends in operating income

Quarter

Full Year

Unit: million yen

YoY：464%

122

125

226

FY19

FY20

FY21

FY20

FY21

A total of 241 million

additional investment ▲ 98 in TVCM + system development

▲ 366

PAGE 18

[Company-wide] Balance sheet status

The financial base has been significantly strengthened by generating profits through business growth (turning profitable from the previous year) and listing on the TSE Mothers market in November 2020.

Subject (Unit: Million Yen)

Current Assets

Cash and cash equivalents Accounts receivable

Fixed assets Deferred tax assets Security deposits

Total assets

Current Liabilities

Withholdings / Funds payable and amounts due to creators

Loans repayable within one year Fixed liabilities

Long-term liabilities

Total liabilities

Capital stock

Additional paid-in capital

Retained Earnings

Total net assets

FY21	FY20	YoY

3,568	1,859	192％
2,885	1,403	206％
644	447	144％
126	84	149％
63	－	－
38	56	69％

3,694	1,943	190％
2,313	1,533	151％
1,460	944	155％
266	27	955％
298	371	80％
298	371	80％

2,612	1,904	137％
532	100	533％
532	100	533％
17	▲160	－

1,081	39	2769％

Cash generation output increased due to significant business growth. With the capital increase through listing, the company plans to continue investing in further growth.

PAGE 19

F Y 2 1 P e r f o r m a n c e b y m a j o r

s e r v i c e s

[Marketplace] Changes in the GMV of Creema

The GMV of FY21 increased to 3.9 billion yen (157% YoY) in 4Q and 15.4 billion yen (171% compared to the previous year) for the full year.

Main initiatives

【Full year】

Implementation of various measures to capture needs such as "nest-dweller consumption" due to the spread of COVID- 19.
- Merchandising
- Campaigns etc.
Smartphone websites renewal.
Start of agricultural products handling
Renewal of work categories, etc.

【4Q】

We plan to invest in large-scale system development for sustainable growth from the next fiscal year onward.
Broadcast of "Creema" TV commercial to raise awareness and acquire new customers.
An online event "HandMade In Japan Fes
(HMJ)" will also be held.

Changes in the GMV of Creema

		Quarter					Full Year

Unit: million yen	YoY：157%					YoY：171%
		4,256	15,419
		3,956
		3,740



		3,466
2,224		2,515			8,998
2,075	2,182			7,875

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q	FY19	FY20	FY21
FY20				FY21

PAGE 21

[Marketplace] Main initiatives and sales trends

Following the expansion of GMV mentioned earlier, 4Q sales increased to 384 million yen (156% YoY) and 1.5 billion yen (173% YoY) for the full year.

Sales trends

Quarter			Full Year

Unit: million yen	YoY：156%	YoY：173%

1,531

		416

		387	384
		246	342		886


				759
213	213	213

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q	FY19	FY20	FY21
FY20				FY21

PAGE 22

[Ref.] Broadcast of the TV commercial

 The TV commercial for "Creema" was aired in two separate tests in December 2020 and February 2021.

 Effectively promotes lifestyle surrounded by handmade products and the meaning of purchasing and owning them.

PAGE 23

[Ref.] Holding of the "HandMade In Japan Fes (HMJ)"event

Holding online events where customers can enjoy handmade work workshops, live music, and talks with creators.

PAGE 24

[Ref.] Trends in marketplace-related KPIs

In FY21, both the number of listings and the number of app downloads increased significantly, but the transaction unit price fell due to a temporary surge in mask-related sales with low unit prices.（However, even with this transaction unit price, it is overwhelmingly on the highest level in the domestic handmade products market.）

Number of listings

The number of listings has increased steadily at a compound annual growth rate of 33%.

Unit: 10,000

1,131

CAGR

33%

866

694

529

357

App DL

The number of DLs continues to increase steadily at CAGR 24%.

Unit: 10,000

CAGR	1,120

24%	973

837

654

467

Average transaction unit price (Japan)

In FY21, the transaction unit price fell sharply due to the increase in low unit price mask-related transactions.

Unit: Yen

5,086

4,9485,110

4,732

4,410

FY17

FY18

FY19

FY20

FY21

FY17

FY18

FY19

FY20

FY21

FY17

FY18

FY19

FY20

FY21

PAGE 25

[Platform] Main initiatives and sales trends

In addition to the progress in delivery of online advertising products through advertising for companies and local governments (External advertising), the use of advertising for creators (Internal advertising) has expanded steadily, resulting in full-year sales of 149% YoY at 430 million yen.

Main initiatives

【Full year】

Advertising for companies and local governments (External advertising)
- Collaboration project with a major manufacturer
- Support to a digital shift for the traditional craft industry
- City promotion of local cities, etc.
Advertising for creators

(Internal advertising)

Optimization of ad analysis and operations by redesigning the dashboard screen
Various campaigns aimed at promoting usage, etc.

【4Q】

Orders and deliveries increased through Advertising for companies and local governments (External advertising), driving growth.

Sales trends

	Quarter				Full year

Unit: million yen			YoY：155%	YoY：149%
			130	430
			113


90	84	90	95		288


52	60				164

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q	FY19	FY20	FY21
FY20				FY21

PAGE 26

[Ref.] Example of advertising for companies and local governments(External advertising)

Creema Produced in Enshū Textile & Dyeing travelogue

Entrusted by the Enshu Producing Area Promotion Council, we promote and sell works at Creema such as bags and masks which were made in Enshu using textiles and dyeing materials.

PAGE 27

[Ref.] Dashboard renewal - Advertising for creators (Internal advertising)

The dashboard screen used by creators has been redesigned to make it easier to understand the effectiveness of advertising for creators (Internal advertising) and to enable efficient operation.

PAGE 28

[Events & stores] Main initiatives and sales trends

Due to the influence of the COVID-19, no annual events could be held at FY21. In addition, the number of stores, which was 5 at the beginning of the term, has been reduced to 2. As a result, sales landed at 85 million yen, 25% of the previous year.

Main initiatives

【Full-year】

Affected by the COVID-19, both events & stores sales have declined significantly.
No events have been held this term.
There were 5 stores at the beginning of the term, but 3 of them in Nihonbashi, Kumamoto, and Futakotamagawa closed.

【4Q】

"Hand Made In Japan Fes' (Tokyo Big Sight)" held in January every year has been cancelled.
Shinjuku and Sapporo stores still operate, but the number of customers continued to decrease due to the state of emergency.

Sales trends (million yen)

Quarter

Full-year

Unit: million yen

YoY：17%

YoY：25%

336

118

116

217

FY19

FY20

FY21

FY20

FY21

PAGE 29

Other topic - "Hello Circus" business transfer

Founded in September 2020 by, the entertainer, Chiaki, the business of the handmade-related services "Hello Circus", has been transferred to our company and we continue to develop collaboration projects with "Hello Circus" on "Creema".

PAGE 30

F Y 2 2 M e d i u m - t e r m m a n a g e m e n t

p o l i c y a n d l a n d i n g f o r e c a s t

Medium-term management policy

In FY22, in order to achieve growth of existing sectors and by the addition of new services, we will utilize the platform base expanded and strengthened in FY21 and the current financial basis.

Company-wide

Market

place

Platform

By Service

Events・

Stores

New service

group

Utilizing the platform which was significantly enhanced in FY21, realize further growth of existing businesses, and expand new service groups and make strategic investments for non-consecutive growth in the medium to long term.
In FY22, we aim for sales of 2.4 billion yen (YoY: 119%) and operating income of 315 million yen (YoY: 140%).
Polishing the system and products of our main service "Creema"
Polishing various merchandising and campaign measures
Driving overall growth in the Creema economic zone by strengthening collaboration with Hello Circus, crowdfunding and other services
In advertising for creators (Internal advertising), we plan to evolve into a more valuable advertising service by continuing function development and campaign measures.
In advertising for companies and local governments (External advertising), we are strengthening proposals centered on our own online advertising products such as tie-up advertorials and creator collaboration projects.
In addition, we will focus on the online seminar service and others in which creators can play an even more active role.
Partially resume large-scale events, such as 「HandMade In Japan Fes'」 & 「Creema Craft Party」
Rebuild the "Creema Stores" by strengthening merchandising considering changes in consumption and trends
Full-scaleexpansion of various new services started from FY21, such as crowdfunding and fulfillment
Development of new services centered on areas that have synergies with our platform (including M & A)

PAGE 32

Growth image of Creema GMV （1/2）

Due to the impact of the COVID-19, the GMV of mask-related products has increased significantly since March 2020, but as of the end of FY21, the ratio to the GMV was small. However, GMV growth continues.

Impact of mask-related products on the GMV of Creema

Unit: million yen

3,136

		3,136	3,187	3,758


2,515
	1,120	604
		279	197

4Q	1Q		2Q		3Q	4Q
FY20	FY21
			Mask related products		Others

PAGE 33

Growth image of Creema GMV（2/2）

After FY22, it is anticipated that the mask-related demand, which increased sharply in the previous year, will converge. We are aiming for the GMV of 16.2 billion yen, which is 121% of the previous year's growth rate excluding mask sales.

Total forecast of Creema GMV

Unit: million yen

	Growth rate	24,307
	(excluding masks): 121%
	Growth rate (overall): 106%	19,763
15,419	16,279

		24,142
13,218	15,949	19,597

2,201

PAGE 34

Sales growth image

In FY22 we plan to launch several new businesses with the aim of expanding existing businesses based on the management base strengthened by FY21, realizing the vision, and achieving non-consecutive growth. Accelerate business growth after FY23.

Sales earnings forecast

Unit: million yen		4,186

	YoY:119%	3,281

2,446

2,062

4,169

3,264

1,844	2,413

217	33			16	16


FY21	FY22	FY23	FY24
（Results）	（Forecast）	（Forecast）	（Forecast）
		Mask related	Other

PAGE 35

[Ref.] Forecast of changes in sales composition by service

Due to the impact of the COVID-19, event & stores services shrank significantly in FY21, while the proportion of marketplace service increased. After FY22, our service ratio is expected to be gradually balanced back to normal, and the new service group will be progressively growing.

		Marketplace		Platform	Events & Stores		New service group


22%	1%	2%	8%	13%
4%	7%
	21%				9%	7%
	24%

19%						23%	22%

	74%	67%	60%
58%		57%

FY20	FY21	FY22	FY23	FY24
（Results）	（Results）	（Forecast）	（Forecast）	（Forecast）

PAGE 36

FY22 Sales Forecast by Major Services

FY22 company-wide earnings forecast

In order to further empower creators, FY22 aims to achieve sales of 2.4 billion yen, operating income of 315 million yen, and net income of 293 million yen by expanding the Creema economic zone where various services are dynamically linked.

Company-wide earnings forecast

Unit: million yen		（Ref.）FY21	FY22	YoY

				119％
Sales	2,062	2,446
				1689％

Sales cost	5	88
				115％

Gross profit	2,057	2,357
				112％

SG&A	1,831	2,042
				140％

Operating profit	226	315
				150％

Ordinary profit	204	307
				164％

Net income	178	293

Unit: million yen

Marketplace

Platform

Events &

Stores

New service

group

1,628

YoY：106%

※YoY without mask

sales：121%

590 YoY：137%

171

YoY：200%

YoY：382%

PAGE 37

[Ref.] Take rate trend & forecast

In FY21, GMV increased due to the spread of COVID-19, but the sales of events & stores services fell sharply, resulting in a significant decrease in take rate. After FY22, the events & stores will gradually recover and new service groups will be created, so the take rate is expected to improve again.

16.9%

14.6%

16.6%

15.0%

17.2%

13.4% 12.4%

The take rate temporarily declined due to a significant decline in sales of events & stores services and a significant growth in GMV.

As the effects of the corona virus gradually ease, the take rate will gradually improve to the level it should be.

FY18	FY19	FY20	FY21	FY22	FY23	FY24
（Results）	（Results）	（Results）	（Results）	（Forecast）	（Forecast）	（Forecast）

Note）The take rate is calculated using the GMV of the marketplace as the denominator and the sales of all services as the numerator.

PAGE 38

Investment in new services

Aiming for operating income of 140% YoY, while accelerating strategic investment in the new service group in FY22 to further accelerate growth.

Trends in operating profit

Unit: million yen

							163
					57

						226		315


			48
FY19（Results	）	FY20（Results）	FY21 （Results）	FY22 （Forecast）
	▲ 366

Operating profit

Investment in new services (profit potential)

PAGE 39

Investment policy for new services

Development of new services will proceed from areas synergistic with the platform built through the creator empowerment business. After that, the competitive advantage will be further strengthened by the cooperation between old and new services, and the Creema economic zone will be expanded.

Creema Economic Zone Expansion Process

Business expansion	Build a solid platform
and a financial base
through the high
through business
customer value
expansion

Expansion of the Creema economic zone

Improving customer value
throughout the Creema	Sequential launch of
economic zone by
new services utilizing
strengthening
the platform
collaboration between old

and new services

Creema platform infrastructure and new businesses

① Creator base centered on professionals and semi-professionals

②A huge user base of over 20-30 million visits per month, mainly by women in their 20s and 40s

③A website / app as a medium with transmission power and community base that goes beyond "just an EC website" (total number of followers on SNS is about 900,000)

④Business development ability that has created various services by utilizing the platform

Utilizing a highly original platform, we will actively develop new services in other areas while focusing on areas related to creator activity support.

PAGE 40

Expansion of new services

Steadily expand the service areas by utilizing the platform. We will fully enter the EdTech domain in FY22.

Service area expansion

Before FY20

：New service sectors scheduled for FY22 ：Service sectors entered in FY21

：Already established service sectors

Ad network (Internal advertising)

Media (External advertising)

Real (events & stores)

C to C Marketplace

FY21

Fulfillment

Crowdfunding

Ad network

Media

Offline Biz (events & stores)

C to C Marketplace

FY22

Something new（In preparation）

EdTech

Fulfillment

Crowdfunding

Ad network

Media

Offline Biz (events & stores)

C to C Marketplace

PAGE 41

Acquisition of all shares of FANTIST

The contract to acquire all the shares of FANTIST Co. Ltd., which operates the video platform "FANTIST", where artists sell lesson videos, has been completed. With this M&A, we will make a full-scale entry into the EdTech domain as one of the new services.

• "FANTIST" is a video platform where top-level artists in each industry sell lesson videos, including candles and flower arrangements.

• With the addition of "FANTIST" to the Creema economic

zone, we will provide even more value to creators and users.

⁃ 210,000 Creema creators can sell lesson videos. ⁃ Sale of works by FANTIST's registered artists at

Creema.

⁃ Implementation of mutual customer transfer and collaboration projects between Creema and FANTIST, etc.

• Using this share acquisition as an opportunity, we will start full-scale entry into the EdTech domain in collaboration with Creema platform.

We will continue to introduce new services to expand the Creema economic zone where all services are organically linked.

PAGE 42

A p p e n d i x

[Ref.] Changes in the number of employees

In FY21, the number of part-time workers decreased due to the withdrawal of 3 stores in the stores service. As of 4Q, the number of employees is 95.

Changes in the number of employees (including part-time jobs)

Unit: people

98	101
95	93	94	95

7579

1Q	2Q	3Q	4Q	1Q	2Q	3Q	4Q
FY20				FY21

NOTE: Employees are the total of regular employees, contract employees, and part-time employees, excluding executives.

PAGE 44

C R E E M A LT D .

T h e C o m p a n y ' s p l a n s , b u s i n e s s o u t l o o k s , s t r a t e g i e s , e t c .

c o n t a i n e d i n t h i s m a t e r i a l a r e b a s e d o n t h e C o m p a n y ' s

m a n a g e m e n t d e c i s i o n s o b t a i n e d f r o m t h e i n f o r m a t i o n a v a i l a b l e a s

o f t h e d a t e o f t h e a n n o u n c e m e n t . I t i s j u s t a f o r e c a s t f o r t h e f u t u r e , a n d t h e r e a r e v a r i o u s r i s k s s u c h a s " i n t e n s i f y i n g p r i c e c o m p e t i t i o n i n t h e m a r k e t " , " f l u c t u a t i o n s i n t r e n d s i n e c o n o m i c a c t i v i t i e s s u r r o u n d i n g t h e b u s i n e s s e n v i r o n m e n t " , " f l u c t u a t i o n s

i n e x c h a n g e r a t e s " , " s i g n i f i c a n t f l u c t u a t i o n s i n m a r k e t p r i c e s i n t h e c a p i t a l m a r k e t s " , e t c . P l e a s e n o t e t h a t t h e a c t u a l b u s i n e s s p e r f o r m a n c e m a y d i f f e r d u e t o u n c e r t a i n t i e s m e n t i o n e d a b o v e .

＜ C o n t a c t i n f o r m a t i o n ＞
C R E E M A L T D . C o r p o r a t e D i v .
〒 1 0 7 - 0 0 6 1 T o k y o , M i n a t o C i t y , K i t a a o y a m a , 2 C h o m e − 1 2 − 5	ＫＲＴ A o y a m a 2 F B l d .

T E L : 0 3 - 6 4 4 7 - 0 1 0 5 F A X : 0 3 - 6 4 4 7 - 0 0 5 7

e - m a i l : i n f o @ c r e e m a . c o . j p

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Creema Ltd. published this content on 06 May 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 May 2021 18:56:17 UTC.

Market Closed - Japan Exchange Other stock markets 02:00:00 2024-05-10 EDT			5-day change	1st Jan Change
314 ^JPY	-2.79%		-4.27%	+9.79%

2023	Creema Ltd. Reports Earnings Results for the Full Year Ended February 28, 2023	CI
2022	Creema Ltd.(TSE:4017) dropped from S&P Global BMI Index	CI

Creema Ltd. Reports Earnings Results for the Full Year Ended February 28, 2023	23-04-14	CI
Creema Ltd.(TSE:4017) dropped from S&P Global BMI Index	22-06-20	CI
Creema Ltd.(TSE:4017) added to S&P Global BMI Index	21-09-20	CI
Creema Ltd. Reports Consolidated Earnings Results for the First Quarter of Fiscal Year 2022	21-07-30	CI
Creema Ltd. Provides Earnings Guidance for the Fiscal Year 2022	21-07-30	CI
Certain Common stock of Creema Ltd. are subject to a Lock-Up Agreement Ending on 25-MAY-2021.	21-05-24	CI
Certain Common stock of Creema Ltd. are subject to a Lock-Up Agreement Ending on 24-FEB-2021.	21-02-23	CI
Creema Ltd. has completed an IPO in the amount of ¥5.971539 billion.	20-11-27	CI
Creema Ltd. has filed an IPO in the amount of ¥5.436275 billion.	20-10-23	CI
Creema Ltd. announced that it has received ¥1.1 billion in funding from a group of investors	19-06-11	CI
Tecnos Data Science Marketing Co., Ltd cancelled the acquisition of Creema Ltd. from 5 individuals.	16-12-10	CI
Creema Ltd. announced that it has received ¥1.1 billion in funding from Globis Capital Partners, Global Brain Corporation, SMBC Venture Capital Co., Ltd., and another investor.	16-05-24	CI
Tecnos Data Science Marketing Co., Ltd agreed to acquire Creema Ltd. from 5 individuals for ¥30.9 million.	15-12-10	CI
Creema Inc. announced that it has received ¥100 million in funding from Global Brain Corporation.	14-06-06	CI

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