Covetrus® announced the appointment of César França as President, Global Proprietary Brands. França will lead the companywide development and management of Covetrus' global proprietary brand portfolio, including the current Covetrus, Kruuse, Vi, Roadrunner Pharmacy, and Calibra brands. The company will rely on his vision and expertise to develop categories, build strategic partnerships, and identify external growth opportunities.

França brings more than 25 years of leadership and experience in brand development and management, marketing, sales, business development, and general management to Covetrus. França spent the past 20 years of his career at Nestlé S.A., with more than 2,000 brands that are sold in 186 countries across the globe. At Nestlé S.A., he held various leadership positions, leading the development of a wide range of brands across various product categories.

Throughout his impressive career, França has redesigned portfolios, reinvigorated brands, and set strategic priorities to drive sustainability and profitability.