Comscore and L2, Inc. announced the launch of innovative cookie-free audiences based on behavioral political data for ad targeting across digital, mobile, and CTV ad inventory. The partnership will deliver cookie-free voter profile audiences tailored for privacy-safe political targeting available in all leading DSPs. The collaboration will combine L2's unparalleled voter insights with Comscore's patent-pending Predictive Audiences methodology to create first of its kind cookie-free political audiences.

Now advertisers can leverage the Comscore Predictive Audiences voter profile segments powered by L2 insights to reach audiences based on political behaviors such as voting likelihood and political affiliation as well as based on political opinions such as candidate approval and where voters stand on polarizing issues like vaccination, immigration and climate change. Comscore's Predictive Audiences voter profile segments provides a crosswalk between audience behaviors and privacy-friendly contextual signals to enable advertisers to engage political-based audiences with L2's best-in-class voter profile data. Comscore's Predictive Audiences have proven to be a cost efficient targeting tactic, driving campaign performance at a lower cost compared to user-ID based targeting in multiple case studies.