Comscore Appoints Amir Yazdani as Strategic Adviser to the CEO
January 08, 2020 at 07:45 am
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Comscore announced that it has appointed Amir Yazdani as Strategic Adviser to the CEO. Mr. Yazdani, the original visionary and chief architect of Comscore's Television and Movies measurement platforms, will join the leadership team to champion the innovation and thought-leadership that drives Comscore's solutions, partnering with Chief Product Officer David Algranati and Chief Commercial Officer Chris Wilson. A longtime industry pioneer, Yazdani served as Rentrak Corporation's Chief Strategy Officer, Executive Vice President, and Chief Technology Officer, where he gained distinction as an innovator and inventor. For more than 25 years, he led the company's engineering team to deliver cutting edge solutions for the largest media clients, earning multiple patents in media measurement and analytics.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
