COMSCORE, INC. 
By RESTON, Va., Jan. 15, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 67.3 percent of search queries conducted.
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U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in December with 67.3 percent market share (up 0.6 percentage points), followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) and Yahoo Sites with 10.8 percent. Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
comScore Explicit Core Search Share Report*
December 2013 vs. November 2013
Total U.S. - Home & Work Locations
Source: comScore qSearch
------------------------
Core Search Entity Explicit Core Search
Share (%)
------------------ --------------------
Nov-13 Dec-13 Point Change
------ ------ ------------
Total Explicit Core Search 100.0% 100.0% N/A
-------------------------- ----- ----- ---
Google Sites 66.7% 67.3% 0.6
------------ ---- ---- ---
Microsoft Sites 18.1% 18.2% 0.1
--------------- ---- ---- ---
Yahoo Sites 11.2% 10.8% -0.4
----------- ---- ---- ----
Ask Network 2.6% 2.5% -0.1
----------- --- --- ----
AOL, Inc. 1.4% 1.3% -0.1
--------- --- --- ----
*"Explicit Core Search"
excludes contextually
driven searches that do
not reflect specific user
intent to interact with
the search results.
18.3 billion explicit core searches were conducted in December, with Google Sites ranking first with 12.3 billion (up 2 percent). Microsoft Sites ranked second with 3.3 billion searches (up 1 percent), followed by Yahoo Sites with 2 billion, Ask Network with 452 million and AOL, Inc. with 234 million.
comScore Explicit Core Search Query Report
December 2013 vs. November 2013
Total U.S. - Home & Work Locations
Source: comScore qSearch
------------------------
Core Search Entity Explicit Core Search Queries
(MM)
------------------ ----------------------------
Nov-13 Dec-13 Percent Change
------ ------ --------------
Total Explicit Core Search 18,124 18,281 1%
-------------------------- ------ ------ ---
Google Sites 12,095 12,299 2%
------------ ------ ------ ---
Microsoft Sites 3,285 3,327 1%
--------------- ----- ----- ---
Yahoo Sites 2,027 1,969 -3%
----------- ----- ----- ---
Ask Network 464 452 -3%
----------- --- --- ---
AOL, Inc. 253 234 -7%
--------- --- --- ---
"Powered By" Reporting
In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.
