Full Year:
FOR GENERAL RELEASE TO THE PUBLIC January 14, 2013Turkey Volume International Volume Consolidated Volume
546.8 568.5
282.0
761.7
850.5
215.0
2011 2012
2011 2012
2011 2012
Fourth Quarter:
Fourth quarter 2012 consolidated sales volume increased by 23.6% to 173.8 million unit cases up from 140.6 million unit cases in 4Q11.Turkey Volume International Volume Consolidated Volume
173.8
96.9
108.9
140.6
43.8
64.9
4Q11 4Q12
4Q11 4Q12
4Q11 4Q12
(*) A calculated measure of volume represented by one case of 24 Servings, which is equivalent of 5.678 liters or 192 American standard fluid ounces.
Coca-Cola Icecek Investor Relations I Tel: +90 216 528 4480 I Fax: +90 216 365 8457 I CCI-IR@cci.com.tr I www.cci.com.tr
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Consolidated Volume
Consolidated Volume Split
Q/Q
4Q11
Consolidated Volume Split
Y/Y
2011
Consolidated sales volume increased by 11.7% in 2012 and reached 850.5 million unit cases,
Tea
9.7%
Sparkling
70.3%
Tea
10.3%
Sparkling
67.1%
4Q12
Still
20.0%
Still
22.6%
Sparkling
70.8%
Sparkling
70.3%
Tea
8.3%
Tea
7.9%
2012
Still
20.9%
Still
21.8%
successfully cycling 14.5%
growth in the prior year. Like-for- like growth of consolidated volume was 9.9% (Inclusion of
1Q11 proforma N.Iraq volume and exclusion of 4Q12 S.Iraq
volume).
International sales volume accounted for 33.2% of total sales volume compared to
28.2% in 2011.
Sparkling category grew at low double digits, which was driven by Coca-Cola brand while still category grew at mid-teens. The strong growth of categories was on the back of successful execution, better RTM initiatives, cooler investments, marketing campaigns and promotions, and activations during Eurocup, Ramadan and New Year.
In 4Q12, consolidated sales volume was up by 23.6% to 173.8 million unit cases thanks to strong growth in Turkey and international operations. The fourth quarter growth was also impacted by first time consolidation of S.Iraq business.
Turkey volume increased by 4.0% to 568.5 million unit cases, cycling a very strong 10.6% growth in the prior year. The growth was impacted by portfolio optimization as well as increased focus on category and package mix management.
All categories posted growth in 2012, thanks to increased cold availability and successful new product, package, and brand launches. Sparkling and still categories registered low single and low double digit growth, respectively, while tea category grew at mid-single digits.
In 4Q12, Turkey sales volume grew by 12.5% on the back of above average weather temperatures throughout the quarter compared to historical average coupled with the low base in 4Q11.
Coca-Cola Icecek Investor Relations I Tel: +90 216 528 4480 I Fax: +90 216 365 8457 I CCI-IR@cci.com.tr I www.cci.com.tr
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International sales volume increased by 31.2% to 282.0 million unit cases in
2012, driven by the strong organic
Pakistan
30%
Syria
0%
Tajikistan
0%
Iraq
15%
Jordan
5%
Turkmenistan
7%
Kazakhstan
25%
Kyrgyzstan
4%
Azerbaijan
14%
growth in Central Asia, N.Iraq, and Pakistan. The growth was also driven by the first time consolidation of S.Iraq's volume in 4Q12 and full consolidation of N.Iraq starting from March 2011. Iraq's share within international operations increased to
15% from 11% a year ago. Like-for- like growth of international operations was 24.8% in 2012.
Kazakhstan and Azerbaijan grew by
Pakistan
31%
Syria
1%
2011Kazakhstan
25%
Kyrgyzstan
5%
32% and 20%, respectively,
supported by market share gains and new product launches as well as continued customer segmentation of on-premise channel and fast economic growth in the region. Pakistan volume growth was 23% assisted by the improvements in the distribution system and focus on consumer activations and promotions.
Iraq
11%
Jordan
6%
Turkmenistan
6%
Azerbaijan
15%
Business in N.Iraq continued its
strong volume growth, registering close to 45% growth in 2012 with the help of improved distribution, activations during special occasions and increased cold availability.
Volumes in International operations reached 64.9 million unit cases in 4Q12, registering an increase of 48.3% over 4Q11. All key markets posted double digit volume growth thanks to New Year campaigns, expanded route to market initiatives and promotion activities. First time consolidation of S.Iraq also contributed to this growth.
Coca-Cola Icecek Investor Relations I Tel: +90 216 528 4480 I Fax: +90 216 365 8457 I CCI-IR@cci.com.tr I www.cci.com.tr
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