Cipla has hired Kiran Pai as head of Digital Marketing. He will be responsible for the company's online marketing initiatives. Note that he has been active in this role since March last year. Prior to Cipla, Pai worked as the Managing Director at Publicis Healthcare Communications Group for over 4 years, and was responsible for providing creative and media solutions for healthcare bands. He had also founded Watermelon Healthcare Communications, which was acquired by Publicis after 7 years. He has also worked in brand management for healthcare companies with Abbott for over 3 years.