Cinedigm Corp. announced a strategic alliance with Starrise Media Holdings Limited to release films in China theatrically and to digital platforms. Reciprocally, the alliance also paves the way for Cinedigm distribution of Chinese films in the North American marketplace. In addition to selectively releasing quality films theatrically, this new arrangement contemplates the release of hundreds of films into the home entertainment marketplaces in China and North America, with particular focus on digital platforms. In addition, the two companies will evaluate opportunities to jointly produce Chinese/American film co-productions to take further advantage of this alliance.

This alliance will create the opportunity for both Cinedigm and Starrise to have unique access to the two biggest entertainment marketplaces in the world. Each company will contribute its considerable expertise in local content evaluation and acquisitions, key talent relationships in each territory and quality, comprehensive entertainment distribution and marketing services. While the initial focus of the alliance will be on premium feature films for each territory, future plans may also include television and short form content as well as providing content to and servicing new OTT Channel deployments with other key partners in China and in North America, where Cinedigm already has a significant and growing OTT footprint and plans to launch new Chinese content channels.