True Drinks Holdings Inc. announced the appointment of Mitch Brantley as Chief Marketing Officer of Charlie's Chalk Dust. In this new role Mitch will help grow and scale the existing Charlie's Chalk Dust line of e-liquid products, as well as provide his industry expertise in Charlie's Chalk Dust's efforts to expand into new markets. In his career, Mitch has shown significant experience growing consumer brands and managing multiple large distributorships. Mitch is a veteran executive in the consumer packaged goods space building brands like Snapple and Power Crunch. In his fifteen years at Snapple, Mitch began selling their products out of his car, later becoming one of the most successful Snapple distributors in the country. He went on to build five more Snapple distributors in Texas and California for Quaker Oats, Triarc and Cadbury Schweppes.