Cengage Learning announced the appointment of two to head the company's strategic communications and marketing activities. Sandi Kirshner has taken on the newly created role of Chief Communications Officer, while Sharon Loeb will serve as Chief Marketing Officer. In her new role as Chief Communications Officer, Sandi Kirshner is responsible for all integrated company communications and branding, reporting to Michael Hansen.
Sandi most recently served as the company's Chief Marketing Officer and has deep experience developing and implementing branding, messaging and campaigns that produce maximum impact while building relationships with key stakeholders - including students, faculty, authors and thought leaders. Sandi joined Cengage Learning from Pearson, where she held several senior leadership roles. She will continue to serve on the Executive Team.
As Chief Marketing Officer Sharon Loeb will also serve on the Executive Team, reporting to Kevin Stone, Chief Sales and Marketing Officer. Sharon has nearly 20 of experience in the industry leading teams with a highly integrated, customer-centric and data-driven approach. Most recently she served as the head of McGraw-Hill's Higher Education Marketing group.
Prior to that, Sharon was Senior Director of Strategic Marketing for McGraw-Hill Higher Education, where she led the marketing communications across several business units.
Cengage Learning Holdings II, Inc. is a global education technology company. The Company is organized into three core business units: Cengage Academic business, Cengage Work business, and Cengage Select. In the Cengage Academic business unit, the Company integrates U.S. Higher Education, International Higher Education and Secondary Education in order to leverage synergies across these businesses that share content, technology platforms and support services. The Cengage Work business unit services the workforce skills market and includes the Companyâs ed2go and Infosec businesses that leverage all the Companyâs relationships, content, and data to drive growth. The Companyâs third core business unit, Cengage Select, consists of four businesses, English language teaching (ELT), Research and Other (Australia K-12 and Milady), each serving select markets and customers. The Company serves the higher education, secondary education, workforce skills, ELT, and research markets around the world.