Media Advisory / Photo Opportunity - Government of Canada shows commitment to kids in sport with $1 million donation to Canadian Tire Jumpstart

TORONTO, Jan. 25, 2012/CNW/ - Swimming and safety in the water are an important part of Canadian kids' lives. Yet, 1 in 3 Canadian families cannot afford to enrol their kids in sport and recreation programs*. Canadian Tire Jumpstart helps break down this financial barrier and works with communities to create programs that give kids the chance to play.

To help make this possible, the Government of Canadahas once again shown their commitment to Jumpstart with a generous donation of $1,000,000. This donation will help fund programs, such as the Jumpstart Swim Development program in partnership with the City of Brampton and the Ontario Ministry of Tourism, Culture and Sport. The swimming program is aimed at teaching drowning prevention and entry level swimming skills to over 1,200 new Canadians in Brampton. The donation will take place during a demonstration of this unique program.

WHEN:    Thursday, January 26, 2012
10:00am- 11:00am
WHERE: Cassie CampbellCommunity Centre
1050 Sandalwood Parkway West, Brampton
WHAT:  Speaking remarks
Cheque presentation
Poolside demonstration of the Jumpstart Swim Development program
WHO:    Hon. Bal Gosal, Minister of State (Sport)
Dan Thompson, President, Canadian Tire Jumpstart Charities
Representatives from the provincial and municipal government
Professional swim athletes
Children from the Jumpstart Swim Development program

ABOUT CANADIAN TIRE JUMPSTART
Canadian Tire Jumpstart is a national, charitable program that helps kids aged four to 18 with financial need to participate in organized sports and recreation. The program helps cover the cost of registration, equipment and/or transportation. Since its launch in 2005, Jumpstart has helped nearly 400,000 kids.

*2011 Vision Critical / Angus Reid

For further information:

Adrienne Alexander
Corporate Communications, Canadian Tire Corporation
416-480-3507 or adrienne.alexander@cantire.com

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