Campbell Soup Company announced plans to implement a new enterprise structure that will align the organization of the company's business operations with its core growth strategies. Under the new design, Campbell's businesses will be organized and managed in three divisions structured principally by product categories rather than by geographies or brand groups. Each division will have meaningful scale, a clearly defined portfolio role and targets for growth that are tied to its role in the enterprise and the scope of its marketplace opportunities.

The company also announced appointments of the executives who will lead the three new divisions, each of whom will report directly to Morrison. These appointments will take effect on February 1, 2015. Mark Alexander, 50,who now serves as President – Campbell North America, will become President – Americas Simple Meals and Beverages. Luca Mignini, 52, currently President – Campbell International, will assume the role of President – Global Biscuits and Snacks, a new division that will unify the company's Pepperidge Farm, Arnott's and Kelsen businesses into a fully integrated global biscuits and snacks portfolio. Jeffrey Dunn, 57, now President – Bolthouse Farms, will become President – Packaged Fresh, a newdivision that will focus on building the company's scale and accelerating its growth in the rapidly expanding packaged fresh segments and categories across the retail perimeter. The Packaged Fresh division will include Bolthouse Farms' portfolio of fresh carrots, super-premium beverages and salad dressings and Campbell's retail refrigerated soup business, which collectively accounted for approximately $1 billion of net sales in fiscal 2014.