Increasing demand for product data is driving the need for 2D codes, which are expected to join linear barcodes at the point of sale within the next five years. The growth in 2D codes can present huge opportunities for brands, who must now ensure that their coding and marking capabilities are designed to work in this data-rich world.
"In addition, we have already seen 2D codes used, with great success, in the pharma market, with legislation including the EU's Falsified Medicines Directive (FMD),
"This success can now be replicated in other industries to bring a greater wealth of product data to consumers, retailers, and everyone involved within global supply chains."
As a world-leading coding and marking provider, with expertise helping brands to fulfil regulatory serialisation requirements via 2D codes, and long-standing partnerships with key industry associations, Domino is well-placed to help manufacturers prepare for this new dimension in barcodes.
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ENDS
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About Domino
Since 1978,
Domino employs over 2,900 people worldwide and sells to more than 120 countries through a global network of 25 subsidiary offices and more than 200 distributors. Domino's manufacturing facilities are located in
Domino's continued growth is underpinned by an unrivalled commitment to product development. The company is the proud recipient of six Queen's Awards in several categories, including innovation. Domino has also been recognised with many industry awards, including the 'Supply Chain Excellence' and 'People and Skills' accolades at The Manufacturer MX Awards 2019.
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