Bridgeline Digital, Inc. announced that one of the top 10 leading electrical distributors in the United States has chosen Bridgeline's HawkSearch to handle their sophisticated search needs across hundreds of local store websites. HawkSearch's merchandising capabilities will increase sales across nearly one thousand local store websites by improving navigation within the distributor's catalog of five million products. Through HawkSearch's new Multi-Engine Management (MEM) feature, the distributor can easily make corporate changes to hundreds of local store websites.

Additionally, HawkSearch enables each store to implement targeted local campaigns. The MEM feature provides scale and control for the corporate office, while allowing the flexibility needed at the store level to target local merchandising needs. The MEM feature also reduces the complexity of distributing product updates across hundreds of stores through a robust indexing capability that distributes data feeds and product updates automatically to all local store websites through a single process.