Bluestem Group Inc. announced that Chris Wilson joined as President of its Orchard Portfolio of dynamic eCommerce brands. Most recently, Mr. Wilson served as Senior Vice President, Customer Marketing and Technologies for L.L.Bean, where he spent most of his career in positions of increasing responsibility, including Director of Customer Planning, Managing Director of L.L.Bean’s Japan Branch Office, and VP of eCommerce. In 2010, Mr. Wilson became Chief Marketing Officer at eBags.com an online luggage and accessories retailer. He returned to L.L.Bean in 2012 as Senior Vice President, Direct Channel.