Chairman of the Board, Mark Vadon, Chief Executive Officer, Vijay Talwar,Chief Financial Officer, David Binder, will be joined by members of the executive team to provide an overview of Blue Nilean update on our long term strategic initiatives.

Institutional analystsinvestors interested in attending the meeting should contact the Company's Investor Relations department at .

The event will be broadcast live via webcastmay be accessed at . Following the completion of the event, a recorded replay of the webcast will be available for 30 days at the same Internet address.

About Blue Nile, Inc.

Blue Nile, Inc.fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy . Blue Nile offers in-depth educational materialsunique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industryoffers thousands of independently certified diamondsfine jewelry at prices significantly below traditional retail. Blue Nile can be found online at , .Nasdaq Stock Market LLC under the symbol NILE. 


CONTACT: Blue Nile, Inc.

         Nancy Shipp, 206.388.3626 (Investors)

         nancys@bluenile.com

         or

         John Baird, 206.336.6805 (Media)

         johnb@bluenile.com
Source: Blue Nile, Inc.

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