GOAT Brands Labs announced that it will receive $30 million (INR 2,503.935 million) in a round of funding on July 8, 2024.

On the same date, the company has received INR 1,755 million in its first tranche. The transaction was led by new investors, BlackRock, Inc., NB Ventures, returning investor, Mayfield Fund, L.L.C, and others. The company has raised funding through equity and debt.