Bird Global, Inc. announced the launch of its new Back to School Ride Pass for students on college campuses across North America. The ride pass is designed to offer students safer, greener, and more enjoyable commute alternatives in areas where Bird operates. Starting September 5th, students will be eligible to purchase the ride pass for $2.50 and receive a 25% discount on unlimited rides through the duration of the month.

For students looking to access the Ride Pass: Open the Bird application; Click the top banner that highlights Ride Pass available for purchase; Click the $2.50 - 25% Ride Pass; Read through the pass benefits and click 'Buy Pass'. Enjoy 25% off ALL rides for the entire month of September Terms and conditions do apply. The Ride Pass cannot be used in conjunction with any other promotion, a Bird+ subscription, or for group rides.

Across college campuses in North America, the new school year is off to a strong start with students turning to micromobility solutions to get around. First time Bird riders on campuses are up nearly 160% since the start of the school year. Likewise, ridership on campuses is showing incredible momentum, with rides up more than 260% in the first ten days of the school year compared to the ten days prior.