BILL announced that Sarah Acton has been named Chief Customer Officer (CCO). In this new role, Acton will lead the go-to-market functions of the company, which include the Sales and Marketing organizations, to create a seamless experience for SMBs and accountants throughout the customer journey. Acton is a member of the executive leadership team of BILL and will continue to report directly to President and CFO, John Rettig.

Acton brings more than 30 years of experience to the role with marketing, sales and brand-building work in both consumer and business markets. As Chief Marketing Officer at BILL since 2021, Acton has been instrumental in building a customer-first brand that serves more than 450,000 SMBs and is trusted by leading U.S. financial institutions, accounting firms, and software providers. Her customer-centric leadership across the company has contributed to BILL?s success in helping more SMBs and accountants understand the benefits of financial automation, and how technology can help them thrive.

Prior to joining BILL, Acton led sales and marketing at Athos, a wearables company in athletics performance, and has held global marketing leadership roles at LinkedIn and Yahoo!. During her career, she was also the owner of a small retail business where she had first-hand experience with the rewards and challenges that come with entrepreneurship.