Bilia Norge AS has signed an agreement with Great Wall Motor to be an importer and dealer of their car brands in Norway. The establishment of Great Wall Motor includes import operations as well as dealer operations with car sales and aftermarket services. Great Wall Motors' goal is to sell a total of 4 million cars globally by 2025.

Since 2018, Great Wall Motor has an established collaboration with BMW and Mini and manufactures electric MINI cars in China. During the first half of 2023, Great Wall Motors' electric car brand ORA will be launched in Norway. The agreement with Bilia enables the future introduction of more car brands from Great Wall Motor in Norway.

Great Wall Motor has the ambition that the model range of ORA will grow with a new model every year.